Intermec raises the bar in bar-coding

Supply-chain automation specialist shares vision at GITEX

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Intermec raises the bar in bar-coding Anybody who is anybody and anybody who wants to become anybody, comes to GITEX: Snadden.
By  Stephen McBride Published  October 18, 2012

But Snadden highlights another aspect of the interaction that allows the carrier to add value at the point of delivery.

"If you were buying a book from Amazon, as you sign on the screen the carrier's mobile printer might print off a voucher that gives you 25% off your next purchase," he suggested. "What's your propensity to rebuy when you [are presented with that voucher], in a world where we are inundated with offers through [various media]?"

Intermec's tenure in the industry has allowed it to establish a strong market presence in the EMEA region.

"More than 55% of our revenue comes from international markets and EMEA is by far the largest of those markets," said Snadden. "We divide the world, in sequence of size, into the Americas, EMEA, APAC and Latin America. Within EMEA we sub-divide into five regions and one of the largest of those, in terms of physical geography, rate of growth and volume of business, is the Middle East, India and Africa region.

The company's partner network allows it to operate in a number of sectors, encompassing warehousing, healthcare and retail. One of the biggest marketplaces in the Middle East for Intermec is DSD (direct store delivery).

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