Despec widens influence at GITEX

Company now has country operations in all of its core markets

Tags: Despec Mera Ltd
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Despec widens influence at GITEX Goyal: Despec taking on new brands.
By Staff Writer Published  October 17, 2012

Jebel Ali-based VAD Despec Mera is displaying its new brand ranges at GITEX TECHNOLOGY WEEK 2012. In its fourth year at GITEX, but its first in an independent booth, Despec is educating partners and consumers about its growth.

“GITEX is the best platform to communicate with your partners and enhance your visiblity in terms of what you are offering to the channel,” says Dipika Goyal, marketing manager, Despec Mera. “Reading a magazine or getting a flyer in your inbox doesn’t help. Experiencing a product for real is much more important, especially when you have consumer-level products to offer. Despec has now grown into a value-added broad-line distributor expanding its portfolio from supplies into smart accessories.”

This year at GITEX, Despec has launched three new key brands, including Powerocks, a range of portable chargers for smart accessories such as phones and tablets. The chargers are designed to be pocket-friendly and come in a range of shapes and colours, depending on the target device.

“We have also launched the Trust range, a German brand already known to the channel, but Despec has signed up to be the exclusive distributor for the Middle East and Africa for its whole range,” says Goyal. “Trust was previously a mouse or speaker-level brand, but it has now launched itself into a more broadline accessories range.”

Despec now has country operations in all of its core markets, including fully operational offices in Saudi Arabia, Jordan, Lebanon, Kenya, Tanzania, Uganda and Jebel Ali Free Zone. The company covers markets in Europe, the Middle East and East Africa.

“Rather than covering different brands that compete in one another’s markets, Despec has tied up different brands for different regions, certain brands being all across the Middle East and others being in a particular area such as Levant or Africa where there is no competition.”

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