GME looks to broaden partnership working

Memory and storage specialist to highlight deal with Apple-accessory vendor Booq

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GME looks to broaden partnership working Zid: GME is diversifying its product offerings.
By Staff Writer Published  October 16, 2012

Memory and storage specialist distributor GME Distribution has diversified its product portfolio after the company inked a deal to distribute Booq, a US-based vendor specialising in Apple accessories.

According to GME Distribution, the move to partner with Booq is part of a broader strategy to broaden its business in the Middle East and North Africa (MENA) region.

The company says the new alliance will help it to not only extend its product array, but to also expand its footprint in the region as Apple products continue to gain wide acceptance in the Middle East.

Houyem Zid, sales and purchasing manager, GME Distribution said the company is using GITEX TECHNOLOGY WEEK to promote its memory offerings as well as the accessories. In addition, the company says it is also using GITEX to highlight it business strategy as it diversifies its product portfolio to mitigate the challenges that partners face in the memory business due to declining margins. “The channel partnership with Booq is in line with our regional strategy to grow our accessory business in the MENA region,” Zid says.

The company has been meeting a number of partners from the MENA region who have shown interest in becoming resellers for GME Distribution’s memory range of products. and Zid noted that in addition to its GOODRAM and Toshiba flash drive products, the company has i-drives for iPhone 5.

Zid added that GME Distribution has continued to cement its regional expansion plans that will see it partner with in-country partners for its memory and accessory business. “We are delighted with the way our business is growing in the Middle East. Throughout GITEX we will be meeting with prospective partners from the MENA market,” she says.

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