DEWA asks consumers to buy green

Utility to raise awareness its ‘Do Good to Planet Earth’ campaign

Tags: Dubai Electricity and Water Authority
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DEWA asks consumers to buy green Al Tayer: DEWA is actively encouraging consumers to conserve energy.
By  ITP.net Staff Writer Published  October 15, 2012

Dubai Electricity and Water Authority (DEWA) is raising awareness this week of its green campaign, ‘Do Good to Planet Earth’. The campaign emphasises the roles of individuals, manufacturers and regulators in selling and purchasing eco-friendly home appliances. The campaign runs in accordance with the UAE’s initiative ‘Green Economy for Sustainable Development’ announced earlier this year by the Ruler of Dubai, His Highness Sheikh Mohammed Bin Rashid Al Maktoum.

“DEWA has always emphasised the importance of energy conservation to achieve the UAE leadership’s vision for sustainable development and Dubai’s Integrated Energy Strategy 2030,” says HE Saeed Mohammed Al Tayer, MD & CEO of DEWA. “Through the Home Appliances Campaign, DEWA has successfully engaged Dubai’s residents in energy conservation, making them aware of how much energy they are consuming at their homes. As a responsible corporate organisation with sustainable values, DEWA is proactively helping to reduce carbon emission levels, mitigate the threat of global warming and climate change, and help maintain our living environment by protecting our precious natural resources.

“DEWA is attempting to bridge the distance between consumers and eco-friendly appliances by providing as much information as possible with the help of our partners. A good choice will contribute to the ultimate cause of saving natural resources and encouraging greener living practices, which has been one of our challenges to make consumers realise that each small action counts, and that is why the motto of the campaign is ‘Do Good to Planet Earth’.”

The impulse to go green is gradually spreading among Dubai residents, DEWA says. In an opinion poll of 302 people conducted in Dubai, 53% said they recall a message or a mention of the ‘Do Good to Planet Earth’ campaign.

One example of a simple change people can make is replacing old light bulbs with newer lighting systems. There are numerous options available in the market that are both visually appealing and energy efficient. These are not lifestyle-altering changes, but small measures that can add up and make a difference both to consumer homes and the planet, according to DEWA. Supporters of the campaign include Osram, BSH, Sharaf DG and LG.

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