Pixelbug ready to augment reality

Dwell time, high regional smartphone ownership seen as AR growth indicators

Tags: United Arab Emiratespixelbug ( )
  • E-Mail
Pixelbug ready to augment reality AR combines graphical content with real-world environment in real time, when viewed on camera-enabled, network-capable devices such as smartphones.
By  Stephen McBride Published  October 9, 2012

Marketing technology specialist pixelbug today announced the launch of its new augmented reality solutions for businesses.

Augmented reality is an effect that combines digital graphical content with the real-world physical environment in real time, when viewed through any camera-enabled, network-capable device such as a smartphone, tablet or PC.

Pixelbug has already won business in the region with P&G, Novartis and Samsonite.

“75% of mobile phone users in the Middle East own smartphones and 67% of those access the net through their devices”, said founder and managing partner Dany El Eid. “What we aim to do is allow people to engage and explore products and brands in ways that were never before possible using augmented reality technologies.”

Managing partner Elie-Charles Youssef said, “Digital marketing campaigns with augmented reality features deliver, on average, 55,000 unique users per month with an average dwell time of 7 minutes and 45 seconds.

“What’s important to note here, versus other marketing initiatives, is that the technology is not forced onto the consumer. It is a decision by the consumer to engage out of an interest and willingness to explore a product in a fun and innovative way, in their own time”.

Smartphone penetration in the UAE sits at over 62%, the highest in the world according to a Google report, conducted by Ipsos MediaCT, released in May of this year. Saudi Arabia has the second highest ownership at 60% while the US is at 44%.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code