WD takes ‘Connected Life’ to GITEX Shopper

Consumer solutions to be primary focus

Tags: United Arab EmiratesWestern Digital Corporation
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WD takes ‘Connected Life’ to GITEX Shopper This year's focus will be on the home router market.
By  Stephen McBride Published  September 27, 2012

Western Digital Corporation subsidiary WD, has announced participation at Gitex Shopper 2012 and will be presenting its expanded ‘Connected Life’ product range.

The devices are designed to seamlessly stream, store and share high-definition digital content in the home or remotely. The range now includes the recently introduced home-aimed WD My Net routers, the launch of which marked WD’s entry into the home router market.

The Connected Life product ecosystem now comprises the My Book Live range of personal cloud drives, the WD TV Live range of media players, as well as the My Net router series consisting of  the HD dual-band My Net N600, My Net N750, My Net N900 and My Net N900 Central.

“The preferences for managing and consuming digital content have changed rapidly in the region and around the world,”  said Khalid Wani, WD’s sales director India, Middle East and Africa.

“Our Connected Life range offers consumers a way to effectively address the need for a seamless and high-quality entertainment experience. Our range of products also allows consumers to access and manage content from multiple consumption sources (tablets, PCs etc.) on a single, central location. The powerful yet easy-to-use products of the Connected Life range redefine the way in which content is accessed, stored and utilised,”

 In addition to offering free Wi-Fi access and a café for visitors on-stand, WD’s Demo-zones will give visitors a chance to experience each of the Connected Life products individually and in tandem with their counterparts. Consumers will be able to make instant purchases at the stand and products will also be available at WD’s retail partners present at Shopper.

Experts from WD will also conduct Tech-Talk sessions on the hour to promote products and their features. This year visitors who purchase any WD product – from the stand or at any of the retail outlets – will be eligible for promotions and prizes such as the WD My Net N900 Central router, WD TV Live Hub media player, LED TVs, phones, tablets and much more. A grand prize of a complete Connected Life package, will also be given away on the last day.

WD is located at the Arena, stand SSA-5.

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