GITEX Shopper venue move welcomed by retailers

DWTC location and timings will boost footfall, vendors believe

Tags: CompumeDubai World Trade CentreEmaxJacky's ElectronicsJumbo ElectronicsUnited Arab Emirates
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GITEX Shopper venue move welcomed by retailers GITEX Shopper will now occupy 35,000 square metres, providing a 25% increase in retail shopping space
By  Stephen McBride Published  September 26, 2012

Dubai World Trade Centre today joined with its major retail partners to celebrate the opening of GITEX Shopper 2012 on 29 September.

Along with C-level executives from Jackys, CompuME, Jumbo Electronics and Emax, Helal Saeed Almarri, CEO of DWTC, emphasised the change of venue from Airport Expo Dubai as a significant enabler for the consumer electronics fair.

"GITEX Shopper at the Dubai World Trade Centre benefits from an extensive venue," said Almarri.

"The infrastructure promises both exhibitors and visitors a new level of shopping experience as GITEX Shopper will now occupy 35,000 square metres, providing a 25% increase in retail shopping space, allowing exhibitors and retailers to showcase a greater variety of [products].

"The Trade Centre Metro is now right on the doorstep of GITEX Shopper for transportation convenience and ease of access to the event. There is great accessibility to on-site parking and park-and-ride facilities at connecting Metro stations."

Almarri expects location and timing to combine in driving footfall and revenue figures ever upwards. In terms of sales, not all Shopper retailers share figures with DWTC, but last year reported revenues were approximately AED193m, which Almarri said was a significant increase over the previous year. Given the proximity to various modes of public transport and the fact that the Shopper event will not clash with the B2B-oriented Technology Week, Almarri expects a "double-digit" percentage increase in last year's figure.

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