Riverbed broadens global sales channel team

Vendor names Nino D’Auria and Rob Rosiello as new channel vice presidents

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Riverbed broadens global sales channel team D’Auria will be responsible for building partner success, customer satisfaction and growing Riverbed revenue.
By  Manda Banda Published  September 23, 2012

Riverbed Technology has announced that Nino D'Auria has joined the company as vice president of Channel Sales for Europe, Middle East and Africa (EMEA) and Rob Rosiello as vice president of Channel Sales for the Americas region.

The new appointments come as Riverbed continues to build and enhance its global partner ecosystem. According to Riverbed, D'Auria and Rosiello will be responsible for building partner success, customer satisfaction and growing Riverbed revenue within their respective regions.

The company says these new appointments give Riverbed enhanced visibility across all partner segments and ensure the right approach for people, processes, and programmes to maximise the channel impact within each respective geographical region.

"Based on their proven track records, Nino and Rob are the right executives to lead our channel strategy and refine our go-to-market strategy in the EMEA and Americas," said Randy Schirman, senior vice president of Worldwide Channel Sales, Riverbed.

"Riverbed is a known technology provider in EMEA. The company's focus on helping IT organisations rethink their IT infrastructure-to focus on performance-is critical as they venture into building new architectures that have inherent performance challenges," said D'Auria. "I look forward to helping our entire partner ecosystem-value added resellers (VARs), distributors, systems integrators, and service providers-take advantage of the performance solution selling opportunities to maximise revenue for all parties."

Rosiello added that: "With new challenges to solve increasingly complex IT problems, a collaborative approach is needed that often will require partners to work together for customer success. Partners in the Riverbed Partner Network are best positioned to help enterprises exceed their IT goals."

D'Auria will lead the channel initiatives and focus on accelerating the company's business momentum across its entire portfolio of channel communities in EMEA. Rosiello will lead the overall channel initiatives for Riverbed in the Americas, and enhance the company's go-to-market approach to drive alignment and optimisation across all partner segments. D'Auria and Rosiello each bring more than two decades of industry knowledge and channel experience, and are well positioned to help ensure that Riverbed can maximise revenue opportunities in both regions by supporting partners' efforts to sell Riverbed performance solutions.

Prior to joining Riverbed, D'Auria was CEO of Lutech S.p.A, an Italian systems integrator, while Lutech worked at EMC as vice president and regional country manager for Italy and was a member of the EMEA management team.

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