UAE fashion house launches online store

Zari O' Breesam fashion brand opens online retail site

Tags: E-commerceRetailUnited Arab EmiratesZari O' Breesam (www.zariobreesam.com)
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UAE fashion house launches online store Zari O' Breesam aims to be a leader in online fashion shopping, says Al Sabbagh.
By  Mark Sutton Published  August 30, 2012

UAE fashion house Zari O' Breesam has launched a new website to allow customers to buy online.

The site offers 160 items from the Zari O' Breesam range, and provides users with functions such as order history and wishlists, with payment options in US Dollars, Euros or Sterling.

"The portal forms part of our aggressive marketing strategy focused on establishing a global footprint. Through this portal any woman in the world who appreciates our fashion is our client," said Nazek Al Sabbagh, a UAE business woman and founder of the home-grown brand. "We developed the portal in a way that offers an ideal shopping experience backed by secure payment solutions."

"The launch of this website will come as great news to our customers from the Gulf who sometimes travel to our shop in Dubai to buy just one item. Now they can do it online through the click of a mouse.

"Customers can view every single item in detail, as it is worn by a model. In the pilot phase, we have asked our regular clients to try out the website and give us their feedback. Our goal is to offer buyers an ideal shopping experience which no other local or Middle East fashion brand has been able to offer," Al Sabbagh added.

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