Sony Mobile to cull 1,000 staff

Sony Mobile has announced that it will move its corporate headquarters and some other functions from Lund, Sweden to Tokyo, Japan by October this year

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Sony Mobile to cull 1,000 staff Kunimasa Suzuki, president and CEO of Sony Mobile.
By  Clayton Vallabhan Published  August 27, 2012

Sony Mobile has said that it has started global restructuring of some of its development sites.

The affected sites are located in Tokyo, Japan; Lund, Sweden and Beijing, China.

Sony Mobile has also announced that in October 2012 it will move its corporate headquarters and some other functions from Lund, Sweden to Tokyo, Japan.         

The company is said to be looking at restructuring roles and responsibilities of each of its major sites, in order to leverage the strength of that particular location. The expected end result is a decreased time-to-market for new products, streamlining the supply and helping Sony Mobile better integrate within the Sony group.

"Sony has identified the mobile business as one of its core businesses and the Xperia smartphone portfolio continues to gain momentum with customers and consumers worldwide," said Kunimasa Suzuki, president and CEO of Sony Mobile. "We are accelerating the integration and convergence with the wider Sony group to continue enhancing our offerings, and a more focused and efficient operational structure will help to reduce Sony Mobile's costs, enhance time to market efficiency and bring the business back to a place of strength."

The restructuring will result in a reduction of 15% of the workforce. This is roughly 1000 employees. Sony has informed its Lund branch that 650 employees at the site will be affected. Lund will continue to operate, concentrating on software and application development.

 

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