Apple vs Samsung verdict good for innovation?

The industry needs a better approach to settling patent issues than all-out warfare

Tags: Apple IncorporatedIPhoneIntellectual PropertySamsung Corporation
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Apple vs Samsung verdict good for innovation? (ITP Images)
By  Mark Sutton Published  August 26, 2012

So the verdict is in on Apple vs Samsung, at least in the US, for now. The patent battles are rumbling on in different jurisdictions around the world, and the inevitable appeals have been lodged, so we're unlikely to see a clear resolution anytime soon.

There's some suggestion now that the ruling will increase innovation, by forcing other companies like Samsung to develop their own style of interfaces and interactions. I say, that's nonsense, and I don't want to have to learn a whole different set of touch gestures for each vendors' devices.

Apple ‘took' the mouse and GUI concept from Xerox, and Microsoft then ‘adapted' it from them, and it's the UI style that most of us still use today - and with good reason - its an intuitive and easy to understand way of interacting with the device in that form. Sure, there's some trackball alternatives to the mouse, and some techies are happier using text based commands, but the vast majority of users, its works, and they don't care who invented it.

Its right that Apple should benefit from its innovation, and it does seem from some of the evidence that emerged at trial that Samsung blatantly set out to copy the iPhone. Apple has set the gold standard in how to interact with a touchscreen device, but should every other vendor really have to re-invent the wheel to come up with their own interactions?

In terms of the look of the device, to a large extent the form of the device will be dictated by the function - if you have a touchscreen input, then you make the screen as large as possible.

The vendors need to acknowledge where patents and IP rights lay, and find a more amicable way of recognizing those rights, preferably on a global basis, to suit their global market. It's a cliché, but the only people getting rich from multiple court battles around the world are going to be the lawyers. With this situation, we are going to have certain products available in one market but not the next, and every single product launch will be scrutinized and probably launch a whole new set of actions.

I can't help but think the whole situation could have been avoided if Apple had not taken such a hardline stance on the issue, and that maybe the company should reconsider its approach.

Steve Jobs reportedly said: "I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40bn in the bank, to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this", but a situation of never-ending, multi-theatre, IP warfare by law suit is not the way forward.

2358 days ago

I think Samsung S3 will be suitable for female.

2358 days ago
Neville Edited by

I think apple need such Samsung Competitor, then it will develop more creative product not just change a little.

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