High efficiency video to halve movie download times
The new HEVC codec is poised to launch in 2013 and is said to be twice as efficient as MPEG files, meaning download times will be slashed by half while still producing quality video playback
The new high efficiency video standard HEVC (High Efficiency Video Coding) codec which is poised to launch in commercial products in 2013 is believed to be twice as efficient as current MPEG standards.
This means that it will result in using half the bandwidth to download the file, while maintaining the same quality that users get with an MPEG file. This will result in much faster downloads from online portals such as iTunes and other file sharing services.
Experts predict that processors that will be capable of decoding HEVC will appear in TV's, tablets, computers and smartphones within the next year.
Per Frojdh, manager for Visual Technology at Ericsson Research called a meeting of the MPEG standard group to discuss the new standard.
He said: "It will take time before it's launched for a TV service, but adoption is much quicker in the mobile area, and we'll probably see the first services for mobile use cases next year."
Reducing file sizes is something that has been needed for a long time. There has been an ever increasing size of video files, especially HD files. What's more video streaming over tablets or smartphones using mobile data plans can work out to be quite an expensive proposition, not to mention the danger of overloading networks.
"There's a lot of industry interest in this because it means you can halve the bit rate and still achieve the same visual quality, or double the number of television channels with the same bandwidth, which will have an enormous impact on the industry," added Frojdh.