Google snaps up Frommer’s

The Frommer's team will get together with Zagat which Google bought in September last year; The Frommer's guides will still be available in print for now

Tags: Google IncorporatedMergers and acquisitions
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Google snaps up Frommer’s The Frommer's team will get together with Zagat which Google bought in September last year
By  Clayton Vallabhan Published  August 14, 2012

Google has acquired the travel guidebook brand Frommer's in a bid to tighten its grip on the location-based reviews market.

The acquisition which was announced on Monday will see the Frommer's team get together with Zagat, which Google bought in September last year. The value of the acquisition was not made public.

"The Frommer's team and the quality and scope of their content will be a great addition to the Zagat team," said a spokeswoman for Google.

"We can't wait to start working with them on our goal to provide a review for every relevant place in the world."

The Frommer's brand was owned by John Wiley & Sons publishing house, who put up the company for sale in March.

"Finding the right home for Frommer's ranked high in our criteria, and we think Google is a great fit," said a spokeswoman from the publishing house.

It is believed that the Frommer's guides will still be available in print for now.

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