Quantum to expand channel reach in Middle East

Storage vendor aims to have a select number of Gold and Platinum partners across the region

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Quantum to expand channel reach in Middle East Johnston says Qunatum wants to have a select number of Gold and Platinum partners in each country across the Middle East region.
By  Manda Banda Published  August 6, 2012

Storage solutions vendor Quantum has revealed that it has embarked on an extensive market awareness campaign aimed at assisting channel partners and their end-user clients to be ‘Quantum Certain'.

According to Quantum, the campaign which is part of a broader initiative and part of its Quantum Alliance programme, embodies everything that it stands for and is aimed at ensuring that the customer's mission critical data is managed and protected using best-in-class technology deployed and supported by experts in the channel.

Ewan Johnston, vice president, Expansion Markets at Quantum, said the company has had an on-going channel programme over the past few years but the new one was started last quarter in a low key first phase. Johnston pointed out that the company is now ready to really ramp up the programme and attract new partners to join in what is a growing and exciting time in Quantum.

"Our current aim is to have a small number of Gold and Platinum partners in each country across the Middle East region. We are looking to avoid over distribution of Quantum products and this initiative has been designed with that in mind," he said.

Johnston explained that the Quantum Certain initiative has been designed to ensure that the company can add real value to channel partners, who in turn can invest in Quantum and bring ‘real value' to their customers.

He acknowledged that the market was tough over the past three years, but in the last year there has been strong recovery and growth. He added that: "In that time, Quantum has been engaged in some very large and interesting projects, but it is fair to say that we were not in a position to invest the level of resources needed to capture the market share we hold in other regions. That is why we are making the additional investments in the Middle East to accelerate growth, and we have high expectations for the year ahead."

Quantum has a two-tier model with value-added distributors and local resellers. To enrol in the programme, resellers should make an enquiry via Quantum Alliance www.quantum.com. Through this initiative, Quantum offers three levels within the programme namely Silver, Gold and Platinum.

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