FDC International FZE

Marissa Safe, COO/VP

Tags: Channel Middle East Power ListFDC International FZEUnited Arab Emirates
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FDC International FZE
By  Abdul Published  June 22, 2012

Tel: +971 4 870 3333
Website: www.fdcinternational.com
Headcount: 180
Active accounts: 680
Regional offices: UAE, KSA, Lebanon, Egypt, Kazakhstan, Jordan, Kuwait, Iraq, Algeria, Qatar.
Key brands: Acer, Apacer, Asrock, Asus, Cyberoam, ECS, Intel, Kaspersky, Kingston, GeIL, Lenovo, Liteon, Palit, Plextor, Seagate, Shuttle, WD.
Ownership: Privately owned.
2011 sales: $420m
2010 sales: $405m

What were the company’s milestones in 2011?

Certainly from an operational standpoint, we have managed to increase productivity, and expanded the brand offerings into other regions. We were also able to ramp up our channel education activities in-country and improve overall infrastructure to partners.

What are your strategic plans for the rest of 2012?

We will be adding new business areas for our existing vendors, new product lines, marketing campaigns and getting closer to our customers with multiple regional channel events.

What is the most pressing distribution issue?

Political issues, instability in the region is definitely affecting us from meeting with our channel partners. Credit insurance has also continued to be tight in the market.

Has the Middle East distribution sector recovered from the recession?

The distribution sector has recovered somewhat, although political problems are still affecting the overall distribution business in the Middle East region.

Verdict: Although FDC has once again reported solid numbers this year, it has dropped two places in the pecking order. The distributor has attributed its strong showing to improved efficiencies, increased productivity and increased vendor brands. In addition to its components, storage & notebook business, FDC has set-up an enterprise business.

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