Redington Gulf FZE

Ashish Bharti, Senior VP - IT Volume Distribution

Tags: Channel Middle East Power ListRedington GulfUnited Arab Emirates
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Redington Gulf FZE
By  Abdul Published  June 22, 2012

Tel: +971 4 373 4000
Website: www.redingtonmea.com
Headcount: 1,200
Active accounts: 9,500
Regional offices: 19 offices across MEA & CIS region.
Key brands: Acer, APC, Asus, Avaya, Canon, Cisco, Dell, EMC, Epson, Fujitsu, HP, Lenovo, LG, Microsoft, Nokia, Red Hat, Samsung, Seagate, SonicWall, Sony, Symantec, Toshiba, Trend Micro, TrippLite, WD, Targus.
Ownership: Redington is 100% owned by Redington India.
2011 sales: $2.024bn
2010 sales: $1.49bn

What were the company’s milestones in 2011?

Redington as a group made progress on different avenues. We invested in new businesses, entered new markets and re-organised to be more responsive to our partners. We also signed up strategic vendors.

What are your strategic plans for the rest of 2012?

We will continue to consolidate our existing businesses and focus on some of the new initiatives started in 2011. These include further growth in our KSA, East, North & West Africa and CIS operations.

What is the most pressing distribution issue at the moment in the region?

From a channel perspective, there are multiple vendors, multiple distributors and limited resellers selling same or similar products. This puts lot of pressure on the various players resulting in higher risks and lower returns.

Has the Middle East distribution sector recovered?

There have been positive indicators from a cash flow and lending perspective, which is good. On the other hand, parts of the region have experienced instability.

Verdict: Redington is not only maintaining the top spot in the Power List, but has also set a new record by posting the greatest revenue after it crossed the $2 billion mark. Solid alliances with best-of-breed vendors have stood it in good stead to continue growing its business. With core strengths in broadline and value, Redington has all the essentials in place to continue dominating this space.

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