Orange Money reaches 4m customers

Orange money's customer base has quadrupled since it was launched in December 2008; it now has four million customers in 10 countries

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Orange Money reaches 4m customers Orange Money has grown its customer base to four million users.
By  Clayton Vallabhan Published  June 19, 2012

Orange Money has reached nearly four million customers in the Middle East and Africa, and has celebrated its latest launch of services in Jordan and Mauritius too.

Orange Money first started in Cote d'Ivoire in December 2008. It has since become available as a service in Botswana, Cameroon, Kenya, Madagascar, Mali, Niger and Senegal. Orange intends to launch the service in all 22 countries in the Middle East and Africa.

The Orange Money customer base has grown over four times in the eighteen months that it was operational. This growth can be attributed to the simple, and practical mobile payment services that benefit a population that has very little access to bank accounts.

The services offered include money transfers between subscribers, services such as savings and insurance and bill payments. This saves time as well as avoids long journeys to pay utility bills.

Marc Rennard, Orange's executive director for AMEA operations said: "Orange Money plays an important role in driving growth in our activities in emerging markets, allowing us to contribute to the economic and social development of these countries, while improving our customers' loyalty."

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