Dell highlights its enterprise credentials

EMEA president emphasises commitment to affordability and openness, along with continued innovations in end user computing.

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Dell highlights its enterprise credentials Aongus Hegarty: Dell now has a broad enterprise portfolio.
By  David Ingham Published  June 18, 2012

EMEA president emphasises commitment to affordability and openness, along with continued innovations in end user computing.

Dell is considering opening a solutions centre in the Middle East as it seeks to further reinforce its enterprise computing credentials. The solution centres allow customers to test out Dell systems and simulate their use in a real world environment. The company recently opened a centre in Penn Plaza in New York, its eleventh worldwide in the past year. A twelfth is planned in California later this year to complement existing centres across the US, Europe and Asia.

The opening of a solutions centre would be one way for Dell to highlight its push to become an end to end enterprise solutions provider. That push has seen it acquire more than a dozen companies over the last four years in areas such as storage, virtualisation and systems management. “We’ve made some significant progress,” said Aongus Hegarty, president, EMEA, Dell, in an interview with ACN last month.

“We’ve put in place significant investments: in skillsets and capabilities, in data centre infrastructure and the acquisition of a number of companies.”

Naming key acquisitions such as EqualLogic, Compellent and Force 10, which have bolstered its storage and networking credentials, Hegarty said that Dell is also innovating internally.

The company recently launched its twelfth generation of x86 server technology, with an emphasis on ease of deployment, maintenance and energy efficiency.

Hegarty said that Dell’s aim as it rolls out its enterprise portfolio is to make its products affordable.

“Our architecture solutions are based on open systems that are scalable and affordable,” he said. “We do Linux, but many customers are migrating away from Unix towards open x86, Windows environments.”

Dell’s lack of a proprietary Unix environment is not a problem for enterprise customers, he insisted. Describing them as “legacy” platforms, he criticised them as expensive and lacking scalability. “I can describe some of the biggest companies doing things on the largest scale you can think of and these companies are powered by Dell’s data centre solutions,” Hegarty said.

As the company broadens its enterprise focus, it plans to keep innovating in the desktop space. Hegarty highlighted the company’s new XPS13, a thin and light notebook that uses flash storage and has longer battery life and shorter startup times than conventional notebooks. Dell plans to launch 14” and 15” models to complement the current 13” model.

Towards the end of the year, Dell plans to launch a range of products running Windows 8, including tablets and touchscreen notebooks that will allow users to, “consume, like the tablet, but also to create”.

As it demonstrates a broadening range of end user devices, Dell is also building up its capabilities in virtual desktop solutions. The company has recently acquired Wyse, whose products allow companies to phase out desktop PCs and replace them with low maintenance thin clients.

Dell is now keen to do more to communications work in the region, to make customers more aware of its enterprise portfolio. “I can think of many examples of great solutions that we have worked on, but have perhaps not communicated that to the wider market,” Hegarty said. “I see this region as a key area for ongoing investment.”

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