Pure launches wireless music systems in UAE

Pure ties up with Sharaf to bring music system range to UAE

Tags: Imagination Technologies (www.imgtec.com/corporate/)Sharaf GroupUnited Arab Emirates
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Pure launches wireless music systems in UAE The Pure Contour 100i dock for iPad, iPhone and iPod.
By  Mark Sutton Published  June 11, 2012

Wireless music system specialist Pure has launched in the UAE, through a tie up with Sharaf Electronics.

The UK-based company has signed Sharaf Electronics for distribution and Sharaf DG as a retailer for a limited selection from its range of integrated wireless music systems.

The initial products that will be available in the UAE from this month are Pure's Sensia 200D Connect, which has a high resolution capacitive touchscreen; the award-winning Evoke Flow wireless music system; One Flow system with optional Pure ChargePAK E1 rechargeable battery pack for mobile use, and the Contour 100i dock for iPhone, iPod and iPad.

All of these devices can be synchronized with Pure's online media portal, the Pure Lounge, either via the free Pure Lounge App or through the device itself, enabling users to tune-in to worldwide internet radio, and play on-demand programmes, podcasts and ambient sounds.

Paul Smith, general manager, Pure said: "Pure has already proven to be the industry leader in wireless music and radio systems around the world and with our strong and growing product family, proven track record, user experience-focused design and extensive engineering and technical capabilities, we are extremely confident we'll become a leader in the audio market in the UAE."

"We have partnered with Pure as they are the world-leading producer of wireless music and radio systems. The products and services that Pure delivers will appeal to a wide range of consumers across the UAE and we look forward to showcasing their stylish systems in our stores," added Yasser Sharaf, MD Sharaf Retail Division.

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