Handset sales hit $1.46bn; 10% annual increase

Smartphones will account for nearly 27% of total handset sell-through and demand for inexpensive Android handsets will drive sales

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Handset sales hit $1.46bn; 10% annual increase Handset sales reached $1.46bn with smartphones making up 27% of total sales.
By  Clayton Vallabhan Published  June 10, 2012

According to research carried out by Pyramid Research, the total number of handsets sold to customers globally will have reached $1.46bn in 2011. This is a 10% year-on-year increase.

Smartphone sales will account for 27% of total handset sell-through, with demand for inexpensive Android models driving the majority of sales. This figure is set to double in 2015.

Other findings indicated that much of the total market growth in 2011 came from Africa and the ME. These countries saw a strong demand for low-end smartphones, low-cost handsets, dual-SIM phones and full touch-screen feature phones. Pyramid Research says that in developed markets the main drivers were the launches of flagship, high-end devices and new technologies such as NFC.

Demand for inexpensive devices from players like Huawei and ZTE will also be in high demand, in some rich countries in Western Europe, Asia and North American markets. Their low prices will suit countries with shaky economies, like Spain, Italy, Greece and Portugal.

Android based smartphones will have an overall share of 28% of the smartphone world market inb 2011, taking over Symbian's leadership position. According to all research, by 2015, Windows Phone will establish itself as the leader in the smartphone space.

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