Jacky's looking for strong summer sales

Dubai Summer Surprises, major sports events and product launches to drive retail sector

Tags: Jacky's ElectronicsUnited Arab Emirates
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Jacky's looking for strong summer sales Jacky's expects strong sales this summer, says Panjabi. (ITP Images)
By  Mark Sutton Published  June 7, 2012

Jacky's Electronics is predicting strong summer sales, driven by increased tourism and big summer sporting events.

The retailer says that it expects both and influx of tourists for Dubai Summer Surprises (DSS), and also out-going holiday makers buying gadgets before they go on holiday. Ashish Panjabi, COO of Jacky's says that devices such as smartphones, televisions, SLR and compact digital cameras, tablets and ultrabooks, and handheld gaming devices, all sell well at this time of year.

"Customers are always planning to get away from the heat of Dubai during the summer season and people are not only looking for summer outfits and accessories but also getting the proper gadgets as well. Digital cameras are a must-have product to capture the memories of their trips with some buying underwater cameras for those who are heading to the beach.

"Tablets and ultrabooks are also good travel buddy due to their compact features allowing customers to bring them anywhere, while portable gaming devices keep restless kids occupied during the entire trip," said Panjabi.

The Euro 2012 football championships and the London Olympics are expected to drive sales of televisions, while local product launches, such as the Samsung Galaxy SIII, will also increase sales.

"With the recent launch of the Samsung Galaxy SIII, the sales and interest in smartphones have increased across most of our outlets. New technology launches, such as the Galaxy SIII, are always a source of excitement for consumers and retailers alike especially as we move towards summer when people have more time to use them for leisure," Panjabi said.

Jacky's is running several promotions to add to summer sales, with a giveaway of a free American Tourister travel case on every purchase over AED 599 during DSS, which runs until 14th July. Jacky's is also giving away a free Nokia Asha smartphone with every purchase of an Intel notebook or ultrabook over AED 2000, and will run bundle offers across various product categories including laptops, DSLR cameras and smart phones. Jacky's is also offering Easy Payment Installment Schemes at 0% interest through Emirates NBD, for up to 12 months, while up to 6 months for cardholders of ADCB, Barclays, Citibank, HSBC, Mashreq, National Bank of Abu Dhabi and Standard Chartered.

"We are offering the best deals in town including innovative bundle offers every summer to give our shoppers a great treat. We always make sure to partner with leading brands to provide with the exciting products from well-known brands and the American Tourister is one of the best travel cases around the world," Panjabi, added. "With most of UAE residents planning a short holiday trip this summer, a new and durable travel case will give them an ideal accessory for the family or leisure traveller."

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