The strategist

Channel Middle East finds out from a market personality about their daily routine, their typical work activities and what they get up to during their working day…

Tags: EMC Corporation
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The strategist
By  Manda Banda Published  June 10, 2012

Channel Middle East finds out from a market personality about their daily routine, their typical work activities and what they get up to during their working day…

Name: Haidi Nossair
Company: EMC
Job title: Regional Marketing Manager, Turkey Emerging Africa & Middle East
Years in the role: 3.5 Years
Years at the company: 4 Years
Previous companies: Compaq & HP

How would you summarise your role?

As the regional marketing manager for EMC, my role is to define strategy and plans to reach out to our customers and ensure our channel partners get the right support [campaigns, consultation and funds] from EMC to have marketing plans that help them grow their business.

What’s the first thing you do when you get in the office each day?

I do a couple of things everyday in the office. The first thing I do is read emails and update my actions plan for the day, then scan the headline of the IT news to have an overview of what’s happening in general.

What does a typical day entail for you?

I am responsible for marketing for a very dynamic yet diverse region that spans over 4 time zones. Any day in my life at EMC is very interactive and dynamic and would be distributed between meetings with suppliers and agencies, and meetings with EMC’s management members.

What skills or qualities do you need to do your job?

The marketing role for enterprise IT and in particular for a company like EMC with a large IT infrastructure portfolio requires an ability to have a good grasp of business acumen to capture the market dynamics and relate that to the company. It also requires not just an understanding of the technology but the benefits it brings to organisations.

What’s your favourite part of the job?

I really enjoy every aspect of my job. I have no time whatsoever to get bored. I like challenges and every day in my role brings a new challenge. I value the wide range of people I get to interact with and the multicultural environment I work in is very enriching and fulfilling.

What’s the hardest part of your job?

It gives me very little time to spend with my friends and family. The main challenge is to standardise a process or a model in the region. It’s very difficult most of the time as each market has its dynamics and uniqueness.

What criteria do you measure your performance on?

I have multiple metrics: the contribution to the sales pipeline and the percentage of business closed. Also, the feedback of the market which I get through the sales team, management team and the agencies and partners we work with.

What’s been your most memorable moment in your current role?

It is when I hear from a partner their feedback about the success of a plan that we executed together and helped generate leads to win new business for them and EMC.

Where do you see yourself in five years?

Honestly, I always have an open mind when I look at my next steps. As long as the opportunity seems challenging enough and fulfilling to me and is a step forward in my career, I would consider it.

How much time do you spend out of the office each week?

I spend on average 10-12 working days a month outside the office due to the span of the region I cover. I get to be in the office for two full weeks when am not travelling.

What do you get up to during your lunch hour?

Take a quick bite and catch up on the material that needs to be read or reviewed. I also enjoy the quick chat with colleagues from other divisions in the company.

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