Middle East Mobile Masters
The region’s demand for mobile applications has never been higher – meet the software developers that are delivering the new wave of apps
Mahmoud Ghazal, Business Development Manager, PACT
Retailers expected to be big business for PACT, along with augmented reality apps
The future of mobility is all about retail, content and augmented reality (AR) for Jordan’s PACT. Mahmoud Ghazal, business development manager says: “We believe the retail sector - shopping and CRM - will have significant growth in mobile. Retail is one of the biggest sectors in the region and retailers are in continuous search for the competitive advantage with their customers.” The developer has already had some success, with apps for iOS and Android, and it has now set its sights on AR apps, with the launch of ‘T3SHOOF’. The mobile application is the first vision-based AR browser in the region, and offers marketers the ability to create custom AR advertising campaigns. PACT is also developing custom AR apps and AR campaigns for enterprises, and has capabilities in iOS, Android, BB, Windows and J2ME.
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