Middle East Mobile Masters
The region’s demand for mobile applications has never been higher – meet the software developers that are delivering the new wave of apps
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Ali Hosseini, CEO, NSI Technology
Organisations across the region are looking to mobile to boost customer service, and NSI is helping them to deliver
Founded in 1999, Australia-based NSI Technology is a technology services provider with a background that includes application development and a client base of financial services, government and technology companies. NSI has a Dubai-based development team to target the region, is currently offering a range of mobility solutions primarily for banking and finance, with customers both inside the region and from without. Ali Hosseini, CEO of NSI, says that customer demand is driving the market: “Mobile initiatives are new in the region, but it is one of the fastest growing areas, and it’s forced by customer demand. Almost every organization in the region has started to think what they can do with mobile to deliver a better service or acquiring new customers.” Hosseini believes that areas such as customer management, business automation and learning tools are likely to have the biggest potential in future, along with locally focused games and book. NSI is set to launch a Dubai and Abu Dhabi focused augmented reality app, available soon.