Middle East Mobile Masters
The region’s demand for mobile applications has never been higher – meet the software developers that are delivering the new wave of apps
-
1 of 7
Savio Saldanha, CEO, Middle East & Africa, Nazara
Game On
Games at the heart of getting market share in mobility for Nazara
Nazara’s focus is firmly set on one of the largest sectors of the mobile app market, in mobile games development and distribution. The company has just expanded its games distribution deal for the Middle East with market leader Electronic Arts, and is aiming to reach 180 million users in the Middle East. Nazara has worked with Du and other regional mobile operators to create online games clubs, whcih Savio Saldanha, CEO of MEA region for Nazara, says not only increase operator ARPU, but also give a greater insight into customer behaviour: “300-400,000 people are opening up a game and playing it every month. That increases month-on-month. You download a game and it is always on your handset. Every time you open it we know.”
(ITP Images)
In pics: HTC Desire 600
The mid-range handset bundles news feeds, creative imaging and more
TOP 20 best-selling Xbox 360 games of all time
As the Xbox One launch approaches, we celebrate its predecessor's biggest titles
Revealed: Xbox One
Voice, gesture, social: Microsoft lifts the lid on its next-gen console
In pics: Huawei's new Ascend smartphones
China-based manufacturer chases affluent markets with Android devices
BB10 on a budget: the BlackBerry Q5
New handset mimics Curve, slims down on spec for anticipated lower price point
Image is everything: Nokia's new Lumia
The 925 puts camera tech front and centre. Also does phone calls.