Middle East Mobile Masters
The region’s demand for mobile applications has never been higher – meet the software developers that are delivering the new wave of apps
Savio Saldanha, CEO, Middle East & Africa, Nazara
Game On
Games at the heart of getting market share in mobility for Nazara
Nazara’s focus is firmly set on one of the largest sectors of the mobile app market, in mobile games development and distribution. The company has just expanded its games distribution deal for the Middle East with market leader Electronic Arts, and is aiming to reach 180 million users in the Middle East. Nazara has worked with Du and other regional mobile operators to create online games clubs, whcih Savio Saldanha, CEO of MEA region for Nazara, says not only increase operator ARPU, but also give a greater insight into customer behaviour: “300-400,000 people are opening up a game and playing it every month. That increases month-on-month. You download a game and it is always on your handset. Every time you open it we know.”
(ITP Images)
More pics ›
By
Mark Sutton
Published
May 20, 2012
- JOIN THE DISCUSSION
- Add Yours
