Norton embarks on anti cybercrime campaign

Vendor incentivises channel partners in MEA region to drive sales

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Norton embarks on anti cybercrime campaign Taufiq says the campaign aims to boost partner sales and widen Norton's channel base.
By  Manda Banda Published  April 22, 2012

Norton by Symantec has initiated the ‘Mini Campaign,' which is aimed at channel partners in the Middle East and Africa (MEA) region to join the fight against cybercrime and arm their customers with Norton protection.

The Mini Campaign is set to run until June 2012 and intends to boost loyalty, sales and increase revenue for partners, says the security vendor.

The campaign is the first of its kind and focused on the partner community in the MEA region, and will see one partner win the grand prize of a customised 'Symantec yellow Mini Cooper S.'

According to the security major, the Mini Campaign will take place in 10 countries including the United Arab Emirates, Saudi Arabia, Qatar, Bahrain and Egypt.

"We want to reward our channel partners and resellers for their fantastic performance in our fight against cybercrime," said Tamim Taufiq, head, Consumer Sales MENA at Symantec. "Not only will the Mini Campaign drive sales for our partners, we are also looking for the initiatives to widen the channel base and establish a platform for future channel communication programmes. The Middle East and Africa region is heavily car-reliant so we believe it to be a perfect fit for this market."

To register, Norton resellers in the Middle East and Africa geography must register on and upload their invoices in order to compete. A minimum purchase of $1,500 worth of Norton products will gain entrance in the grand draw to win the Mini Cooper S, with other top prizes including a Samsung LED TV which requires a monthly purchase of $500 to qualify for the draw. The top performer for each month between March and June will win a holiday trip for two people.

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