Cambium Networks unveils ConnectedPartner Program

New channel programme incorporates industry best practices

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Cambium Networks unveils ConnectedPartner Program The programme leans on industry best practices to provide innovative wireless broadband solutions, says Owen.
By  Manda Banda Published  April 17, 2012

Cambium Networks, a provider of wireless broadband solutions has announced its ConnectedPartner Program, a new channel initiative geared towards helping wireless broadband distributors, system integrators and resellers to grow their businesses through the sale of the vendor's trusted broadband solutions.

Designed to drive sales and enable wireless channel providers to respond to the evolving marketplace, the programme provides a foundation for Cambium's partners to access and market top-ranked fixed wireless broadband products across a variety of industries, including wireless internet service providers, heavy industrial markets, government, defence and public safety markets.

"With the new ConnectedPartner Program, we've been able to leverage our previous partner programme expertise to create a new model for partners that is more nimble and flexible than before, but that still incentivises our loyal partners to be successful," said Gregg Kalman, vice president North American Sales and Worldwide Channel Strategy, Cambium Networks.

"Participation in the programme allows broadband resellers and providers to set themselves apart by creating opportunities for themselves rather than just fulfilling opportunities, and this program is structured to reward them for their investments, certifications, sales results and demand creation along the way, " he said.

Graham Owen, regional sales manager at Cambium Networks Middle East added that leveraging Cambium's long-standing channel expertise gained through the heritage of its Orthogon and Canopy product portfolios, the ConnectedPartner Program leans on industry best practices to provide innovative wireless broadband solutions that enable better information, decisions and results.

Owen said the programme is focused on four primary areas that include driving channel partner growth and profitability, rewarding channel partner expertise, helping partners to stand apart in the marketplace and providing a return on investment.

The company says similar to the partner programmes established for Cambium's Orthogon and Canopy products, the new ConnectedPartner programme also makes it easy for partners who previously participated in those schemes to enlist in the new programme with no disruption to their prior arrangements.

Cambium states that existing partners will be grandfathered in to the new programme at the same level they have been participating and will benefit from a platform that is simpler, easier and more flexible to use than before.

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