Epicor offers e-marketing tools as SaaS

Epicor eMarketing and eSurvey solutions now available as a cloud service

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Epicor offers e-marketing tools as SaaS Epicor's SaaS marketing tools allows companies to develop marketing tools and customer feedback.
By  Mark Sutton Published  April 16, 2012

Epicor is making its eMarketing and eSurveys tools available through a Software-as-a-Service (SaaS) model, to give users easy access to marketing tools and customer feedback.

The SaaS offering is intended to give organizations a flexible way of accessing tools with cost-effective licensing.

Epicor eMarketing enables companies to develop personalized and content rich emails, newsletters and web microsites, without any need for HTML programming skills. The platform can generate customized campaigns for marketers, with detailed reporting features.

The Epicor eSurveys platform allows companies to quickly create surveys to gauge customer response. The surveys are generated with a hyperlink for each survey, allowing questions to be sent via email, embedded in a Web site, or integrated into social media tools, including Facebook, so that users can reach a wider audience. Integrated tools, such as crosstabs, charts, statistical reports and analytics of open-ended questions allow customers to make informed decisions based upon the data.

"In today's fast-paced and competitive business environment, it is vital that businesses have powerful, yet cost-effective tools to quickly communicate new products and services to its customers, and gain valuable feedback to better meet their needs," said Robert Sinfield, senior manager, product marketing for Epicor.  "The Epicor eMarketing and eSurveys solutions enable businesses to communicate effectively and uncover valuable data to grow their business, all through an intuitive SaaS platform."

Epicor eMarketing and eSurveys can operate as standalone platforms or integrate with other Epicor offerings using Epicor Service Connect, a central business integration platform for secure workflow orchestrations within Epicor service software applications and between Epicor and non-Epicor applications. Both products are also available in the on-premise model.

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