Logicom extends its APC distributorship to the UAE

Distributor completes three successful years of partnership with APC by Schneider Electrical in the region

Tags: APCLogicom DubaiSchneider Electric
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Logicom extends its APC distributorship to the UAE Demetris Demetriou, GM, Logicom, Dubai
By  Clayton Vallabhan Published  April 9, 2012

Logicom and APC by Schneider Electric have renewed its distribution partnership after three years of growth in Oman, Kuwait, Qatar, Bahrain and Yemen. The renewed partnership sees Logicom also taking up distribution of APC in the UAE.

Demetris Demetriou, GM, Logicom, Dubai said: "Logicom is delighted with the renewal of its partnership with APC by Schneider Electric. The move demonstrates their confidence in our ability to help grow their brand across the region. Since our partnership first began in 2009, Logicom has played an integral role in helping grow the prominence of the APC by Schneider Electric brand. Now that we are part of a select group of distributors for the UAE for APC by Schneider Electric, we are even more dedicated towards managing the expectations of our resellers and their customers."

Logicom has also appointed an in-house pre-sales engineer whose focus is purely to provide resellers with technical support, exclusively for APC by Schneider Electric's line of products. The pre-sales engineer will also provide resellers with sales and support, allowing Logicom to ensure resellers are able to effectively sell APC by Schneider Electric's solutions and provide value to its customers. The distributor also hosts the quarterly Logicom Technology Forum in different GCC countries to promote growth, training and discuss sales trends for resellers.

Olivier Delepine, VP, UAE & Gulf - APC by Schneider Electric commented on the partnership: "We are looking forward to continuing our partnership with Logicom; their level of commitment and support for our brand has been exceptional during the last three years. We count on our distributors to bring value added services to the table, and we are confident that Logicom will continue growing the APC by Schneider Electric brand."

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