Reichle & De-Massari plans Middle East push

Swiss cabling specialist will attend Cisco Expo 2012 in Morocco

Tags: CableMoroccoReichle and De-Massari
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Reichle & De-Massari plans Middle East push Jean Pierre Labry, executive vice president of R&M Middle East and Africa said that R&M is extremely excited to be a part of the Cisco Expo in Morocco.
By  Georgina Enzer Published  March 26, 2012

Swiss structured cabling specialist Reichle & De-Massari (R&M) will be participating in the Cisco Expo 2012 in Morocco on the 28th and 29th of March, as part of its aggressive market penetration strategy for the Middle East region.

 "We are extremely excited to be a part of the Cisco Expo in Morocco. The country holds a huge potential for our products and solutions and is key to our expansion in the IT market in North Africa," said Jean Pierre Labry, executive vice president of R&M Middle East and Africa. "The expo is a great opportunity for us to introduce our innovative products such as the Single Circuit Management system, the all-in-one HD panel solution and our industry leading Cat 6A cabling solution. We expect to generate a good degree of awareness and hope to interact with key players from the ICT community in the region."

R&M will exhibit a number of its market leading cabling solutions such as the powerful and installation-friendly Cat 6A copper cabling solution which offers a wide performance scope of up to 500 MHz  bandwidth and is capable of delivering 10 Gigabit Ethernet (10 Gb/s) speed.

R&M will also showcase its HD panel, which can be fitted with unshielded and shielded Cat 6A ISO modules from R&M, and its Single Circuit Management (SCM) splice tray system which simplifies fibre management on all platforms and network levels up to the building entry point.

According to R&M, these solutions are designed for deployment in industries across all verticals and are optimised for next generation networks in central offices, data centres and FTTx architectures. 

The Cisco Expo in will feature presentations from industry experts on key topics such as cloud computing, virtualisation, borderless networking, e-education, unified communications and modern safety and security. The R&M stand is located in Hall 2, stand C5.

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