Virtualisation to Drive Growth in 2012

Gulf Business Machines reports 35% growth in Middle East Virtualisation business in 2011

Tags: Gulf Business MachinesUnited Arab Emirates
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Virtualisation to Drive Growth in 2012 Gulf Business Machines has announced that virtualisation will be a major growth factor in 2012.
By  Georgina Enzer Published  March 15, 2012

Gulf Business Machines (GBM), the region’s leading IT solutions provider, has announced that virtualisation will be a major growth factor in 2012 as the company seeks to build on its successes of 2011.

GBM announced a 35% year-on-year growth in its virtualisation business in 2011 with more than 50 projects successfully completed bringing the total number of virtualisation projects completed by GBM to over 170.

GBM, which recently held its annual Kick-Off meeting in Dubai, has identified virtualisation as being the top driver of demand for its business this year as its customers are expected to continue their focus on improving cost and operational efficiencies. Virtualisation results in an immediate increase in effectiveness/productivity of IT infrastructure, translating into significant cost savings, estimated to be as much as 20% to 50%. Additionally, virtualisation also provides flexibility and speed to deploy infrastructure to meet the dynamic needs of today’s business.  

“The staggering increase in virtualisation projects we saw in the region in 2011 is a clear sign of the business environment in our time. As organisations are focusing on boosting efficiencies and reducing the amount of underutilised IT resources as well as operating costs, we see virtualisation as being a significant driver for our business in the UAE and around the region throughout 2012,” said Cesare Cardone, chief executive officer of GBM.

Led by Cardone and Ashok Bhola, general manager for United Computer Management Consultancy, annual kick off meetings form part of GBM’s annual review and are essential for its planning and strategising for the year. The meetings also provide an in-depth analysis of the company’s performance in the previous year and business focus areas for 2012.

Over the past 22 years, GBM has consistently grown from strength to strength in all its operating markets from increasing its customer base continuing to be the sole distributor for IBM, excluding selected IBM products and services, throughout the GCC, except for Saudi Arabia and partnering with the IT industry’s global names such as Cisco, Red Hat,, VMWARE, Citrix and other 20/30 Worldwide world class partners.

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