Aptec reaches out to resellers

Roadshows in Kuwait and Qatar aim to show full capabilities of the distributor

Tags: Aptec DistributionKuwaitQatarValue added distribution
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Aptec reaches out to resellers Meeting with partners on the road show helps Aptec to better understand their requirements and tailor its offerings accordingly, says Sorokina.
By  Mark Sutton Published  March 20, 2012

Aptec has been building its presence with its reseller base in Kuwait and Qatar, with two road shows to target those markets.

The road show events, which took place earlier this month, showed the full portfolio of Aptec Distribution and Cisco-focused Track Distribution, part of Aptec Holdings, along with the company's professional services company, Advanced Technology Services (ATS).

Over 150 reseller partners attended the two events, which featured executives from across all of Aptec's business units and its finance teams, to discuss the range of value-added services that the distributor has to offer.

"As a distributor, we have a commitment to our partners to help them maximize revenue opportunities and this road show highlighted some unique solutions offered by our vendors," said Bahaa Salah, managing director for Aptec Distribution. "In the current economic scenario, it is important for the channel to offer the right balance of products, services and solutions that will give their customers a measurable ROI. We feel we have the right tools to help them do this."

Resellers who attended the event were also rewarded with the chance to win a range of prizes. Aptec intends to target similar events at other locations across the region, to continue to promote its value-added capabilities.

"Regional focus and in-country channel development is Aptec's strategic direction during 2012. We have conducted two Business Forums now in Kuwait and Qatar, which signed the beginning of Aptec's plan in strengthening regional presence and relationships with channel partners in GCC countries specifically", said Svetlana Sorokina, regional marketing manager of Aptec Group. "These Forums gave us the opportunity to meet all our partners in Kuwait and Qatar and to understand their specialization level on the latest technologies - data centre solutions, cloud computing, disaster recovery, virtualization, etc. Based on the information we gathered on our partners' expertise and their targeted market verticals, we have now a solid strategy on how to align ourselves with them as value-added distributor."

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