Emaar Retail inks deal for second SEGA Game Zone

Second SEGA Indoor gaming theme park planned for Dubai

Tags: Emaar RetailSega (www.sega.com/)
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Emaar Retail inks deal for second SEGA Game Zone The new arcade will feature SEGA games. (Getty Images)
By  Andy Sambidge Published  March 20, 2012

Emaar's retail arm on Monday announced plans to open a SEGA Republic Game Zone at Dubai Marina Mall following the region's first gaming centre at Dubai Mall.

Emaar Retail said the 3,600 sq ft facility will strengthen the entertainment and leisure roster of Dubai Marina Mall, which already operates the six-screen Reel Cinemas.

Developed in partnership with SEGA Corporation, Japan's leading indoor theme park developer, SEGA Republic Game Zone will offer an extensive selection of games, Emaar Retail said in a statement.

Arif Amiri, CEO, Emaar Retail, said: "As a key contributor to the recurring revenue stream of Emaar Properties through a variety of leisure and entertainment assets, Emaar Retail is further strengthening the leisure sector of Dubai.

"The expansion of the SEGA brand to Dubai Marina Mall also highlights the growth outlook of Emaar Retail to strengthen its leisure portfolio, and the value we bring to our business partnerships."

Work on the new SEGA Republic Game Zone, which will be located on Level 2 of Dubai Marina Mall next to the food court, will start shortly and is scheduled to open in a few months.

SEGA Republic in The Dubai Mall is a popular attraction recording robust visitor growth since its opening, Emaar Retail said.

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