Citrix unveils new SMB specialist programme

Vendor commits to SMBs with new Citrix Solution Advisor (CSA) Programme

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Citrix unveils new SMB specialist programme Flink says the initiative lays out a cohesive collection of services and training discretely designed for partners to go after exciting new market opportunities.
By  Manda Banda Published  March 14, 2012

Software solutions major Citrix has reinforced its commitment to partners focused on SMBs it launched the new Citrix Solution Advisor (CSA) SMB Specialist Program.

Citrix says the new specialisation, adds a new level within the CSA programme.

The vendor says the scheme will equip new channel partners with the necessary skills, products and incentives and will enable them to effectively solve customer problems and fully integrate Citrix solutions with SMBs.

Tom Flink, vice president, worldwide channel and market development, Citrix Systems said: "The four months between the introduction of the SMB Specialist Program at Synergy Barcelona last October and today's announcement supplied us with the proper time to refine the details and develop a complete package that we are proud to offer the VAR community. This initiative lays out a cohesive collection of services, marketing and sales tools and training discretely designed for service providers going after an exciting new market opportunity. We feel this offering meets the high standard of our other programmes and solidifies our commitment to new and existing Citrix partners."

To be eligible for the programme, SMB specialists are required to pay an annual $300 membership fee and need to become certified in order to sell Citrix VDI-in-a-Box. The company says certifications are also required to be eligible for benefits like Advisor Rewards, leads and a listing on the Citrix Partner Locator. However, Citrix says partners do not have to meet a minimum annual sales goal or certification requirements to remain in the programme.

Siaron van Wetten, director, Channel Marketing and Programs EMEA, said: "For a solutions provider selling to a subset of customers relatively new to the world of desktop virtualisation, it is crucial that their sales teams be knowledgeable about the needs and pain points associated with the SMB space. Once certified, CSA SMB specialists will have the skills and knowledge needed to help their customers navigate successfully through the early steps of a virtualisation implementation."

Van Wetten said like all Citrix partner programmes, the SMB Specialist Program allows ample room for partner growth. "As their customers' needs may expand beyond the SMB space, SMB specialists can easily evolve to higher partner levels (Silver, Gold, and Platinum) within the CSA programme.

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