HP Boosts delivery services for SMSA Express Trans Co

Exclusive FedEx licensee in Kingdom of Saudi Arabia safeguards business continuity with HP Converged Infrastructure

Tags: Business ContinuityFedExHPSaudi Arabia
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HP Boosts delivery services for SMSA Express Trans Co
By  Abdul Published  March 7, 2012

HP today announced that SMSA Express Trans. Co., Ltd, the largest courier service network within the Kingdom, has selected HP Converged Infrastructure to consolidate its IT infrastructure, ensure business continuity and improve customer service.

SMSA Express is the exclusive licensee of Federal Express Corporation (FedEx) and the largest courier company in Saudi Arabia.  Certified to ISO 9001-2008, SMSA Express delivers documents and products to companies, factories, offices, and homes.

More than 1,500 SMSA employees work from five major distribution hubs and multiple depots.  The company maintains a fleet of more than 650 vehicles, providing delivery services to approximately 200 locations, and has recently opened more Customer Retail Service Centres manned by specially trained personnel to improve customer satisfaction.

“Technology plays a key role in SMSA’s business development and network expansion,” says Eng. Majed Alesmail, deputy managing director, SMSA Express. “The new HP Converged Infrastructure is designed to provide high availability for all our hosted applications, and we anticipate a dramatic improvement in performance as a result.”

After a comprehensive technical analysis, SMSA Express’s project team selected HP servers and storage.  The HP Converged Infrastructure provides a virtualised platform for Microsoft Hyper-V and runs the company’s Oracle ERP (Enterprise Resource Planning) and Siebel CRM (Customer Relationship Management) at maximum efficiency.  The flexible, cost-effective environment is easily scalable, enabling the IT team to add capacity as needed to meet future demand.

SMSA Express has replaced its legacy servers with high availability HP Integrity BL860c blades and HP ProLiant BL460 G6 server blades to ensure business continuity.  A reliable HP 4400 Enterprise Virtual Array (EVA4400) supports SMSA Express’s critical applications and bulk storage while automatically improving performance through higher capacity utilisation, tiered storage and tightly integrated replication.  HP Virtual Connect Flex-10 consolidates the IT infrastructure into a single virtualised solution that can be managed as a unified environment.

An HP MSL2024 tape library automates data archival, significantly reducing manual intervention and enabling SMSA Express to focus on IT innovation rather than maintenance tasks.

HP Data Protector software reduces backup and recovery complexity by protecting SMSA Express’s virtual and physical applications from a central console, eliminating the need for multiple backup tools.  Simple snapshot functionality fully automates recovery down to the exact second, and frees SMSA Express from restrictive backup windows.

SMSA Express’s business continuity is further protected by HP Support Plus 24 which provides comprehensive hardware and software services to increase the availability of the IT infrastructure.

HP Converged Infrastructure is a key component of the Instant-On Enterprise. The Instant-On Enterprise embeds technology in everything it does to serve customers, employees, partners and citizens with whatever they need, instantly.

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