Almasa Value, IP Technology Labs partner

VAD adds FastLane solutions to its growing portfolio of value solutions

Tags: Almasa Value Distribution ( Technology (
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Almasa Value, IP Technology Labs partner El Tawil (l) with Ghanem, regional director, IP Technology Labs at the signing ceremony.
By  Manda Banda Published  March 5, 2012

IP Technology Labs, a global provider of Ethernet appliances and enterprise networking equipment, has appointed Almasa Value Distribution as its exclusive master distributor for the Middle East and North Africa (MENA) markets.

IP Technology Labs says Almasa brings local stocking, international logistics, and pre- and post-sales channel support.

"We are pleased to add Almasa as a premier solutions partner," said Scott Whittle, president of IP Technology Labs. With field-proven channel management, solution sales and business leadership capabilities, Almasa will enable IPTL to effectively serve the market, channel and customer with innovative Ethernet solutions."

Whittle said under this deal, Almasa channel partners will now have access to the entire IP Technology Labs FastLane solution portfolio.

"Today, unified communications between offices, devices, and applications is no longer optional but a business requirement," said Roger El Tawil, executive director, Almasa Value Distribution. "Partners will find the IP Technology Labs FastLane solution an ideal enabler for their related products and integration projects including VoIP, video, cloud, messaging, security, remote-office/branch-office access and secure Ethernet tunneling.  With Almasa's local Mid-East/North Africa presence with local supply and support, our partners can say yes to all of their customer's business requirements over and through any network."

Adnan Ghanem, regional director, MENA for IP Technology Labs, added that: "The market recognises and understands the need for seamless and secure network integration. Channel partners love our products because they enable their solution with no implementation headaches and their network applications work without any frustration."

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