Apple battles Proview Technologies on US soil

Chinese firm accuses Apple of using fraud to buy the iPad trademark

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Apple battles Proview Technologies on US soil Apple is facing a lawsuit from Proview Technologies on US soil. The Chinese company is claiming that Apple used fraud to buy the iPad name from it. (Getty Images)
By  Georgina Enzer Published  February 26, 2012

Proview Technologies, a Chinese firm trying to stop Apple using the iPad name in China, has launched an attack on Apple is the USA, according to Reuters.

Proview has filed a lawsuit in California that accuses Apple of employing deception when it bought the trademark.

The debt-laden Chinese company has accused Apple of creating a special purpose entity called IP Application Development Ltd, or IPAD, to buy the iPad name from it, concealing Apple's role in the purchase.

In its filing, which requests unspecified amounts in damages, Proview said that lawyers for IPAD repeatedly said it would not be competing with the Chinese firm, and refused to say why they needed the trademark. In the filing, dated 17th February, Proview said that those representations were made "with the intent to defraud and induce the plaintiffs to enter into the agreement".

Last week, Proview Electronics and Proview Technology both filed a lawsuit in Santa Clara County that brings their legal dispute to US soil.

A unit of Proview International Holdings is already suing Apple in multiple Chinese jurisdictions and requesting that sales of iPads be suspended across the country.

Apple's sales and shipments in China are at stake, a country in which the company's CEO Tim Cook said it was merely scratching the surface.

Proview International must come up with a viable rescue plan before mid-2012 or else it faces delisting from the Hong Kong stock exchange.

According to Reuters, on Friday Apple reiterated its statement that it had bought Proview's worldwide rights to the iPad trademark in 10 different countries several years ago.

The statement also accused Proview of refusing to honour their agreement and said that a Hong Kong court had sided with the US technology giant in the matter.

"Our case is still pending in mainland China," Apple said.

2674 days ago
Vinod Mehra

This is like David taking up Goliath. And this is an equal fight made possible by the Globally connected digital economies.

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