Brother looking for growth in MEA region

New MD and call centre to spur growth in Middle East, Turkey and Africa for printer manufacturer

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Brother looking for growth in MEA region The region's printer market has continued to grow, says Murakami.
By  Mark Sutton Published  February 24, 2012

Brother International has announced plans to increase its focus on its Middle East, Turkey and Africa region, as it chases growth in both the home and office segments.

The printer manufacturer is targeting 15% year-on-year growth from the region, and has appointed a new managing director to oversee the growth and opened a new call centre to support its customers in the region.

Soichi Murakami takes on the new role of managing director for the Middle East, Turkey and Africa (apart from French speaking African countries).

Murakami has 28 years of experience in the sector, having started his career with Brother in 1984. He has held roles with the company chief executive for Brother's Labelling machines,  product Manager for the European operations of Brother for the UK region, general manager for printing and solutions products for Asia Pacific in Japan, and general manager for Product Planning, handling new category products like electronics stationary related lines in Japan.

"These are truly exciting times for the region's printing industry, where growth has managed to continue in an upward streak," said Soichi Murakami. "The predicted growth comes as a welcome challenge for me to drive in efforts of achieving 15% year-on-year growth in key areas like the Middle East, Turkey and Africa. Despite being new to the region, I am confident that the presence of a highly skilled and qualified Brother team will not only help in reaching our targets and goals but also consolidate our market presence across the region."

Brother's new call centre service for the region will cater to new and existing Brother customers, to provide information on Brother products and services, and to give technical support.

2668 days ago
Golam Sarwar

Brother should highlight its logo & product through international event like world cup cricket , football ,Olympic etc to show whole world people like Canon , Epson & others

2669 days ago
Vinod Mehra

Middle East is still a high growth untapped market. And Brother has the right product but poor visibility in the enterprise world. A focused marketing campaign in an identified market segment can give them more than 15% growth. and is the adopting and increasing the depth of the channel partner will help.

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