Touchmate to expand operations in GCC region

PC and electronics provider eyes Qatar and KSA in 2012

Tags: QatarSaudi ArabiaTouchmate Middle East FZCOUnited Arab Emirates
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Touchmate to expand operations in GCC region Kumar says Touchmate products have shown sustained growth especially PCs and tablet offerings.
By  Manda Banda Published  February 23, 2012

UAE-based PC and consumer electronics manufacturer and distributor Touchmate has revealed that it is expanding its operations in the GCC region to address the growing business in Qatar and the Kingdom of Saudi Arabia (KSA).

The company, which has mainly focused its operations in the UAE and international exports to the African continent, says the expansion strategy has been designed to enhance customer touch points, service and support partners better in the two countries.

Kamal Kumar, general manager, Touchmate Middle East FZCO, said the plan to open branches in Doha, Jeddah and Riyadh is in the final stages with the branches expected to be operational before the end of the second quarter.

Kumar said the company has selected Qatar and KSA because of the growing business prospects in the two countries and the need to have in-country support teams to render help to the retail channels in the two countries.

He said in addition to the expansion plan, Touchmate is also evaluating select markets on the African continent with a view to helping channel partners to grow their businesses with Touchmate's growing portfolio of PC, consumer electronics and accessories. "Touchmate products have shown sustained growth especially PCs and tablet offerings, and our aim is to enhance our brand offerings through these in-country touch points. We are committed to providing our customers with the perfect consumer electronics, IT products and accessories," he said.

Kumar said the company is in a unique position as it also retails the Touchmate branded products through its own chain under the same moniker. "The demand for quality, affordable consumer electronics among tier-two customers has been phenomenal for us," he said.

Kumar added that in a market as diverse as the UAE, there is always room for all types of business models to co-exist although the group's approach has been to segment its multinational brands into a separate business entity from Touchmate.

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