RIM pledges to continue in the tablet sphere

Mike Al Mefleh says company is committed to introducing more in the tablet market

Tags: BlackBerry PlayBookResearch In MotionUnited Arab Emirates
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RIM pledges to continue in the tablet sphere Mike Al Mefleh, regional product manager for RIM told ITP.net that the company is committed to the tablet market.
By  Georgina Enzer Published  February 22, 2012

Research In Motion has confirmed that it is going to continue with the BlackBerry PlayBook and is committed to tablet technology, Mike Al Mefleh, regional product manager for RIM told ITP.net, although he was unwilling to say whether there was a new PlayBook tablet in the pipeline.

"We are committed to the tablet technology and offerings, and what we have offered so far, it is not the end. We are committed to the tablet market, we are committed to continue to introducing further and more, whether in the existing offering or even introducing new offerings," he said.

Research In Motion yesterday launched the BlackBerry PlayBook OS 2.0, designed to improve and expand on several areas lacking on the previous OS, issued with the BlackBerry PlayBook.

"Building on the BlackBerry tablet's proven enterprise, multi-media and multi-tasking strength, BlackBerry PlayBook 2.0 basically introduces a range of new key features. It is something our customers have been waiting for and we have taken time to ensure that we deliver the right quality on that," said Al Mefleh.

The new OS introduces a native integrated email client with unified inbox, allowing users the option to have all messages consolidated into one inbox, for example if a customer has installed Facebook, LinkedIn and Twitter, as well as their personal and business email accounts, they can view them either separately or as a unified inbox.

The client is designed so that once it is synchronized with the chosen social networking and email accounts; it will download new messages whenever it can connect to a network.

"Within the email we have also introduced Bold, Italic and Underline, so as simple as it sounds this is not available with competitors," said Al Mefleh.

Research In Motion has also improved the social network integration in the BlackBerry OS 2.0, adding calendar and contacts apps that are able to harness both calendar and contact information from social networking.

Users' contact cards are also dynamically populated with updated information from social networks.

RIM also introduced an update to the BackBerry Bridge app in the PlayBook OS 2.0, which now allows users to utilise their BlackBerry smartphone as a remote to control certain aspects on the PlayBook.

OS 2.0 now features improved mobile productivity, allowing users to update and edit documents, as well as having new print and go apps, and increased control and manageability of the corporate data.

There is now an updated virtual keyboard with auto-correction and predictive next-word completion, which learns how to type.

The BlackBerry PlayBook OS 2.0 now integrates a wider range of apps and content.

"We are offering thousands of new apps being added to the BlackBerry App World, which also includes a range of Android apps that can run on the BlackBerry Playbook. Access to android apps gives far more value to the customers for them to be able to have their favourite apps," said Al Mefleh. "We are still also committed to developing native Flash applications on the PlayBook and we have introduced a number of these for our customers."

 

2039 days ago
Ian

Lets face it folks, RIM is going down in US. The biggest market now is UK and Saudi in EMEA, RIM will increase presence in Saudi and they are trying to prevent any reseller or partner to take revenue which RIM desperately need now. RIM had its time, but everything has an end.. Lets see if they will win the battle with BB 10 while Andriod and iOS are spiking high..Ian

2039 days ago
Brown

I think this is a good development. Lets face it BB is still a world leader and i dont see why they should bend over and go with Android. BB is still the more secure and stable OS for mobiles . If they are supporting Android apps that is good because one can enjoy the best of both worlds without going for other (lesser brands) & further its just like Apple supporting some microsoft applications on their computers.

2039 days ago
Michael

And what about Arabic support? There is absolutely none - you want to sell in this region and don't care about this? C'mon, show us that you're really serious about your customers.

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