Sony partners with du for PS Vita

Handheld gaming device is now available in the UAE at du stores

Tags: Sony CorporationSony VitaUnited Arab Emirates
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Sony partners with du for PS Vita Sony's PlayStation Vita 3G has launched in the UAE.
By  Georgina Enzer Published  February 22, 2012

Sony has launched its PlayStation Vita handheld gaming device in the UAE in association with du.

du will provide data bundles to power the PlayStation Vita 3G on the telecom operator's advanced mobile network, which features speeds of up to 42Mbps. du's advanced network is designed to enable a real-time gaming experience with limited latency - a feature that gaming fans will notice and appreciate while involved in group gaming on 3G, according to du. 

Data bundles will be available from the company, starting from AED100.

"Today we are very excited to announce du as our network partner in the UAE, I am sure its state-of-the-art network will take the social aspects of network-based gaming to a whole new level," said Robert Fisser, general manager, Sony Computer Entertainment in Middle East, Africa, Turkey and India.

With the PlayStation Vita 3G, users can play their favourite games anywhere and use the location-based features in the games, while keeping up with their gaming community and other social networks.

The PS Vita has a five-inch OLED touch screen and rear touch panel, two analogue sticks and a camera in the front and back.

Augmented Reality on PS Vita is designed to allow fans to capture 360 degree scenery and use it as the background in the Reality Fighters game, a PS Vita title available now.

PS Vita 3G also features social applications such as Party, Live Area and Near, which allow real time gaming on the go, and access to social media applications and the web.

 "The Sony PlayStation Vita 3G represents the latest feat in gaming technology and complements our ultra-high speed Real Mobile Broadband network beautifully. Our customers are discerning early adopters of innovative technology, which makes this the ideal partnership for their benefit," said Farid Faraidooni, chief commercial officer, du. "Using the PlayStation Vita 3G on our HSPA+ [4G] data network, users will experience premium network-based gaming anywhere in the country."

The PlayStation Vita 3G will be available for purchase in du Shops across the UAE with a du data SIM, which can be activated at authorised partners at no extra cost.

Data bundles can be recharged online and come in three values; 750 MB for AED100, 2 GB for AED200 and 12 GB for AED500.

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