Peak Games acquires Kammelna Games

Turkey-based company hopes to expand reach in MENA region with purchase of Saudi business

Tags: Mergers and acquisitionsPeak Games (www.peakgames.net)Saudi ArabiaTurkeykammelna Games (www.kammelna.com)
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Peak Games acquires Kammelna Games Peak Games has acquired Saudi-based Kammelna Games.
By  Georgina Enzer Published  February 22, 2012

Turkey-based Peak Games has acquired Saudi social games giant Kammelna Games. The acquisition is designed to increase Peak's market share in both Turkey and the MENA region.

The Kammelna deal give Peak an opportunity to build upon it's culturally relevant games portfolio and work towards becoming the gaming leader in the MENA region with strong executive leadership, local talent, a new studio and popular games.

"Peak Games is capitalising on a growing market opportunity in Turkey and MENA, and has been able to successfully exploit its first mover advantage and deliver culturally relevant games, vaulting it to the number four position on the list of the world's largest social games companies," said Michael Pachter, managing director Equity Research of Wedbush Securities. "The company's strategy is paying off, as the region has one of the highest levels of user engagement and ARPU in the world."

Peak Games specializes in producing localised and culturally-specific games that employ strong engagement and monetisation strategies.

The new acquisition brings the popular Middle Eastern card game Baloot into Peak's growing lineup of top performing multiplayer synchronous game titles, which include Okey, Okey Plus, 101 Plus and published titles such as Happy Farm ( المزرعة السعيدة). With the Kammelna acquisition, Peak will be to provide Baloot on new platforms, including Facebook and mobile, and launch new titles across multiple platforms. 

The company will continue to launch more Arabic card, board and table-top games through the new studio.

Peak's popular, Arabic-language Happy Farm game currently has 2.2 million daily active users and the company hopes that the addition of Kammelna's Baloot game will strengthen Peak's reach. 

According to Peak, Happy Farm is a top 15 Facebook game globally, and has more than a third of Farmville's numbers even as an Arabic-only property. 

Kammelna founder Essam Alzamel will run Peak Games' new studio in Damman, KSA, adding to its office in Amman, Jordan.

The Kammelna acquisition will help to take Peak's footprint into Saudi Arabia, extending beyond other Gulf coast countries on the Arabian Peninsula, including Kuwait, Bahrain, Qatar and the United Arab Emirates. 

"We have added Kammelna to the Peak Games family because of their profound understanding of MENA players and their focus on creating culturally relevant, multiplayer social games - where Peak already has an expertise with millions of users," said Sidar Sahin, chief executive officer and founder of Peak Games.

In Saudi Arabia, more than two-thirds of internet users play games online, one of the highest engagement rates globally.  Currently, the Saudi Arabian region has one of the highest average revenue per user in social gaming around the world. 

Peak's audience has been growing rapidly, topping 20m monthly active users and 7m daily active users, after a 25% increase in less than four months.  Peak's games are played in five time zones, four continents and five languages, according to the company.

Other titles in Peak's catalog include card-based Okey and social strategy game Umaykut.

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