Nokia opens new concept store

Dubai Mall outlet will offer new product arrivals, in-store demonstrations

Tags: Nokia CorporationUnited Arab Emirates
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Nokia opens new concept store Nokia has opened a new concept store at the Dubai Mall.
By  Georgina Enzer Published  February 19, 2012

Nokia has opened its latest concept store in the Dubai Mall, in partnership with Landmark Group's Max Electronics.

The Dubai Mall store is the 7th Nokia Store in the UAE and 18th in the GCC region. 

The concept store is designed to offer consumers access to hot new product arrivals, in-store demonstrations and Nokia multimedia experiences.

"The store opening is testament not only to Nokia's investment in the UAE as a market, but also our commitment to enhancing the consumer experience and offering real value added services such as expert product knowledge, in-store demonstrations of multimedia entertainment and the most comprehensive portfolio of Nokia products all under one roof. We understand that consumers are more sophisticated than ever before and as a result we have invested in bringing the brand alive in a fresh and compelling way," said Vithesh Reddy, general manager, Nokia Lower Gulf.

The 65 square metre Nokia Store is dedicated to Nokia phones, mobile enhancements, ring tones, graphics, games, software and exclusive mobile accessories. The Nokia Concept Store also offers customer service to new and returning customers looking to buy or maintain their mobile device.

"As the official franchisee of Nokia stores in the UAE, Max Electronics LLC is truly showcasing its dedication to providing the best electronics products to the people of the UAE and our commitment for growth in the region. We are delighted to be in partnership with Nokia to bring an enhanced consumer experience to Dubai Mall. Today's consumers value expert product knowledge as well as a memorable retail experience that can guide them to the right product for their lifestyle - and this new Nokia Concept Store achieves both," said Neelesh Bhatnagar, CEO of Max Electronics.

The new Nokia Concept Store is located on level 3 in the Fashion Avenue of Dubai Mall.

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