LCD-TV market to grow in 2012

GfK says emerging markets to drive TV sales, but no Olympic effect

Tags: GfK Group
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LCD-TV market to grow in 2012 LCD TV sales have slowed in developed markets, but emerging markets continue to grow.
By  Mark Sutton Published  February 14, 2012

The global market for LCD TVs is expected to grow by 7% in 2012, to reach 225 million units.

The market for LCD TVs, which previously grew by 11% from 2010 to 2011, is expected to be driven by demand from emerging markets, rather than developed regions, according to figures from analyst company GfK.

Demand in developed markets fell by 5%, most notably with reduced demand in Western Europe and Japan. GfK expects marginal growth of 4% in 2012 from developed markets.

In the emerging markets, demand was up 34% from 2010 to 2011, led by Emerging Asia and Latin America, although demand in China halved over the year.

Emerging market demand is expected to be positive, but growth rates will decelerate as markets mature. LCD TVs will also take market share from Plasma TVs, and LCD TVs continue to become more competitive in the large-size segment.

GfK also dismiss the idea that this year Olympic Games will create additional demand worldwide for new televisions. The company says its data shows that the Olympics rarely has much influence on demand for TVs. Instead, the company predicts that the UEFA European Cup will give a boost in the host markets of Ukraine and Poland, as consumers in those countries replace existing CRT TV sets.

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