Brocade expands team to leverage regional growth

New appointments to play key role in channel centric approach to business development

Tags: Brocade ( Communications Systems Incorporation
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Brocade expands team to leverage regional growth Dweik will oversee sales management, product education, sales training and strategy development.
By  Manda Banda Published  February 2, 2012

In a move aimed at further strengthening its position in the Middle East region, Brocade has announced the addition of several industry veterans to its regional sales team.

The networking solutions vendor has appointed Sufian Dweik, as the regional manager for MENA. Dweik will oversee all aspects of sales management including product education, sales training and strategy development to ensure the company's continued growth the region.

Brocade also revealed that Khaled Kamel, is the new channel territory manager for MENA and will lead the adoption of a highly channel-driven business strategy, involving in-depth analysis of market trends in order to increase the performance of existing channel partners and to identify new ones for Brocade's growing business.

Abdul Rehman joins Brocade as a technical account manager focusing on the channel business in MENA. Rehman's role will see him play a pivotal role with channel enablement, identifying new partners and ensuring they are equipped with the tools necessary to sell Brocade's portfolio of network solutions.

"The networking business in the Middle East is growing at an exponential rate, and customers are demanding more and more from their environments", said Manu Bonnassie, regional director, Central Europe, Middle East and Africa (CEMA) at Brocade.  "These new appointments bring with them a wealth of experience and in-depth understanding of the regional market, helping Brocade to further address the needs of local customers and channel partners."

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