GITEX 2011 Round up

Regional IT players from the vendor, distributor and reseller community turned up in full force for the 2011 GITEX Technology Week.

Tags: Aptec DistributionLenovo GroupPoint of View BV ( IncorporatedTwinMOS Technologies Middle East
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GITEX 2011 Round up Lee says Lenovo met its channels during GITEX.
By  Manda Banda Published  January 29, 2012

Regional IT players from the vendor, distributor and reseller community turned up in full force for the 2011 GITEX Technology Week. And while there were no ground-breaking product or technology announcements as is the norm at the week-long technology fair, participants did unveil some innovative offerings they believe will make them higher margins and grow their business in the coming months. Channel Middle East was there and brings you some of the show’s highlights.

Lenovo to ramp-up branding awareness activities in MEA

PC powerhouse Lenovo has announced that it is planning a series of brand awareness and marketing initiatives in the Middle East and Africa (MEA) region. The move is part of a broader scheme to raise brand awareness and increase the company’s business footprint in countries Lenovo has identified as key growth markets for its consumer, SMB and enterprise solutions.

The move, stated the vendor, is in line with the overall strategy to strengthen its business in the MEA region and comes as Lenovo has continued to gain significant market share globally at the expense of its rivals.

Jack Lee, corporate vice president, Lenovo Middle East and Africa, said the growth the company is experiencing can be attributed to the decision that it has made which has seen it divide the MEA market to bring more focus and targeted channel initiatives. “We have divided the MEA coverage into for regions namely Gulf, KSA, MENA and Africa,” he said.

Lee said this strategy has helped to bring more focus in how Lenovo is managing and supporting its consumer, SMB and enterprise business in the four geographies. “We have further divided these regions into four countries that we have identified to be key markets for us. The countries include UAE, KSA, Egypt and South Africa,” said Lee.

Lee added that Lenovo is investing in branding and marketing initiatives as this is crucial for channel and market development in the MEA region.

Lee explained that throughout GITEX, the company used the exhibition to meet with its channels explaining the initiatives around branding and marketing that it is readying.

Point of View, Asbis find common ground

Netherland-based media tablet and graphics card vendor Point of View, has appointed Asbis Middle East as its authorised distributor for the Middle East region.

In terms of the agreement, which was sealed during GITEX, Asbis will provide the Middle East channel with Point of View’s 7 and 10-inch tablets, and the graphics card portfolio. According to Point of View, Asbis’ appointment is part of a plan to grow the company’s footprint in the Middle East market.

The Netherland headquartered company says the move to go with Asbis is motivated by the fact that the distributor has an established track record in the graphics market and media tablet segment.

Najib Nesrini, sales director, Point of View Middle East, said the company has decided to partner with Asbis because the two companies have got common ground in how to develop and grow business in the Middle East region. Nesrini said Asbis brings to the table the value-add that matches the company’s profile and vision for the Middle East.

KeySecurePC guarantees security

KeySecurePC, a provider of innovative, secure USB back-up products, used GITEX Technology Week to scout for regional channel partners and distributors.
The company, based in Milan, sells what is effectively an entire PC worth of technology confined to a single USB stick.

The drive, which fits easily into your pocket, contains solid state disk storage, a version of the Ubuntu Linux OS, ISO certified encryption technology, and other applications including document software Open Office.

Plugging the KeySecurePC device into any PC prompts that computer to boot from the USB drive. Once the user enters the correct encryption key, giving access to all of the applications and data contained within.

Giuseppe Verrini, vice president, Worldwide Sales & Marketing, KeySecurePC, said the level of security provided by the product makes it ideal for use by professionals that deal with sensitive data, such as lawyers, medical professionals and civil servants. If required, the product can irreversibly wipe all data stored on it, said Verrini. Prices for the tool range from $530 to $2,200, added Verrini.

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