Dell Compellent sees global boom

Acquisition of Compellent helped Dell become a premier storage solution provider

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Dell Compellent sees global boom Dell’s acquisition of storage system provider Compellent in February last year, was an important step in building a comprehensive storage IP, according to Phil Soran, President of Dell Compellent.
By  Georgina Enzer Published  January 17, 2012

Dell's acquisition of storage system provider Compellent in February last year, was an important step in building a comprehensive storage IP, according to Phil Soran, President of Dell Compellent. Since the acquisition, Dell Compellent has grown massively, more than doubling its employees and customer base, , and Dell has become one of the premier storage companies in the world, the co-founder and ex-CEO of Compellent believes.

Soran said that one of the reasons that Dell has been so successful is that it did not have any legacy storage systems to contend with and could start building its IP from scratch, utilising innovative start-ups.

"If you look at that innovation and where it came from, it did not come from legacy companies, it came from innovative companies and start-ups that began in basements. Think of all the innovation that has happened there, such as replication architectures built into the systems, iSCSI etc, all those things happened in the last decade, and none of these came from the legacy vendors who are all staying pretty rigid," he said.

Dell has made significant investments in time, money, people and technology into the growth of the Compellent, part of its storage business, increasing the number of employees from a little over 500 prior to the acquisition to over 1,200 currently.

Dell Compellent has seen a 211% growth for its channel partners and a 233% growth in its worldwide reach.

Copilot, Compellent's customer support system has also been maintained and improved since Dell's acquisition of the company.

"With Copilot, we wanted the employee to feel when he had the customer in the phone that they are in the cockpit with the customer and if he does not land, you don't land. Whereas with other companies, the support system is set up like a control tower, if that customer does not land, you simply move onto the next customer," said Soran.

Copilot is a combination of software, technology and processes that is designed to be about people and culture, allowing customers to call in with both ‘how to' questions and ‘it's broken' concerns.

"One thing we had to make sure of is that Dell did not dilute this brand, and Dell has invested heavily in it, they have more than doubled the staff and Copilot will now form the foundation for support across all of Dell's storage products and they will add Copilot-like features," said Soran.

"I think if you look at Dell now, it really has changed, it acquired two of the most innovative companies in the industry, Compellent and EqualLogic, so they went from a reseller, to a leader in IP. It was very concerning to me that you spend all this time building this company and team and you want to make sure it gets taken care of, so it was very important to me that we got this in the right hands, and I am here to tell you that we got the right hands with Dell," said Soran.

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