Middle East not sold on TLDs

DotBrand Solutions says less that 1% of new TLD applications are form the Middle East

Tags: Domain nameDotBrand Solutions MENA (www.dotbrandsolutions.com/)
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Middle East not sold on TLDs Nabil Alyoussuf, director of Dubai-based domain consultancy DotBrand Solutions MENA says that most Middle Eastern companies are waiting to see what happens before committing to a TLD.
By  Georgina Enzer Published  January 16, 2012

Less than 1% of new top-level domains (TLDs) will come from Arabic countries, according to Dubai-based domain consultancy DotBrand Solutions MENA.

The company, which helps enterprises apply for TLDs, said that unless local companies and governments start applying for their own TLDs, they will miss out on this round of TLD assignments.

The Internet Corporation for Assigned Names and Numbers (ICANN) has now opened applications for new top-level domains with a deadline for applying of 12th April.

Cities such as New York, Paris and Berlin have already announced that they will be applying for .nyc, .paris and .berlin, as have companies like Canon and Deloitte.

Approximately 160 new top-level domain applications have so far been submitted to ICANN, with nearly 32% of those applications coming from the USA, 10% from Germany, and less than 1% from the MENA region. 

"Here is yet another example of the Arab region risking missing the boat when it comes to new technical developments," said Nabil Alyoussuf, director of Dubai-based domain consultancy DotBrand Solutions MENA. "We are currently working with some companies and Governments all over the region who have grasped this opportunity to obtain better presence, security and control of the internet through their own TLDs. But most are still taking a ‘wait and see' approach while the rest of world is taking action."

The new TLDs can be in any language, such as Arabic, Chinese and Hindi.

"As the MENA region's own TLD Services supplier, we are looking to engage rapidly with businesses and governments wishing to take this opportunity to advance our language, our culture, our countries and our businesses in the next era of the internet," said Alyousuf.

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