SMS service helps with gift ideas

UAE text message question and answer service reports a spate of holiday gift questions

Tags: EntertainmentThe Question Company ( Arab Emirates
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SMS service helps with gift ideas The Question company, a UAE-based SMS question and answer firm has been receiving quirky questions about what to buy as Christmas gifts.
By  Elizabeth Broomhall Published  December 20, 2011

A UAE text message question and answer service has reported a flurry of quirky questions in the run up to the festive season, including questions from panicked husbands looking for gifts for their wives.

The Question Company, which provides responses to any question texted in, said it is receiving 550 messages daily up from an average of 300 on topics ranging from the existence of Father Christmas, to how to get out of Santa’s bad books.

One of the most popular questions is from husbands asking: ‘What can I buy my new wife without being too generous but not appearing too tight?’ the company said.

“There are so many desperate spouses looking for last minute gift ideas - we’ve even been asked to do some people’s Christmas shopping for them,” said CEO of the company, Andy Meikle.

“It appears there are hordes of lost males requiring shopping advice. We are regularly asked about jewellery and perfume, so it is safe to assume it’s the men who are stumped for ideas.”

Other shopping questions are from frantic people trying to confirm whether their perfect Christmas present is in stock or when the latest technology gadgets are being released.

“A lot of people are asking for advice on products and if something is in stock, people don’t want to jump in their cars to go to the mall, and get there to find they haven’t got what they’re looking for,” Meikle added.

“And pricing, a lot of people are interested to know how much things cost and when things are going to be released. Especially the iPhone, and then we’ll get questions following that, so what’s a good package to get? Should we go with du?”

Other popular questions include: “Is 2012 going to see the end of the world?”, “Can Santa be arrested for animal cruelty?” and “With no chimneys in Dubai, how will Santa deliver my gift?”

The Question Company is a Dubai -based firm, set up last year in a bid to provide retail, restaurants, travel and nightlife information for UAE residents.

After just a year in business, it now receives hundreds of enquiries from a mix of age groups, with a peak during seasonal periods or near big celebrations, including Ramadan and Eid.

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